eSports Athletic Club

Brand & Marketing
Project Overview
The Athletic Club is a brand I co-founded with the mission of introducing fitness, nutrition, and healthy living to the gaming community. We eSports in mind, we create custom fitness and nutrition plans that increase gaming performance.

With NASM certified coaches, we act as a plug-n-play athletic department to both professional teams, and casual gamers alike.
My Contributions
I am a cofounder of the business but IĀ also act as brand, product, and marketing manager.

This lets me use my professional experience to create a wonderful service that fulfills performance goals and also lets me stretch my creative legs in ways I wouldn't normally be able to.
We created the website to be the centerpiece of our web and marketing presence.

This was the first step in creating our brand after designing the logo, colors, and typography.

Below is some various work I've done including logo and brand creation, print, merch, and social media graphics. Each piece of this could be it's own case study, but putting it all here gives me a reference point in brand expansion and a history of where we began with our organization.
EAC Website

Various logo treatments

Various merchandise

Want to work together?

If you like what you see and want to work together, get in touch!

Let's Talk